Aggregate was a product venture where we sought to experiment with an unconventional material- concrete. We contextualized it as a design element on minimal analog watches, which evolved into an entire brand. Aggregate was not only successfully funded on Kickstarter, it is now a full fledged global brand, featured in publications such as GQ and Business/Design Insider, Coolector, and ABlogToWatch.
Co-Founder, Industrial Design, CMF, Design for Manufacturing, Engineering, Branding, Packaging Design, GTM Strategy, Kickstarter and Website Art Direction.